Lindsay Lohan is the ambassador for hair brand Schwarzkopf. Lohan tells PEOPLE, "Once you start to go blonde, you want to keep going a little lighter and it just gives such a fresh, ethereal feeling that I love, and that's how I'm feeling these days. Fresh and ethereal and bright and happy. Having a hair color that mimics how you feel inside is always a plus."
Regarding about working with U.S. creative director of color and technique, Tracey Cunningham and Schwarzkopf on this campaign, she tells, "It's so personal when we color our hair and who we color it with".
"It's such a specific thing in life, and it makes you feel such a different way when it's done. [It was also] the big draw for me getting to work with someone who I consider family."
"When you start to come into your own and you're growing up and you want to go back to your roots, I feel like that's when it happened for me. And now I know my red's there, but as you get older, your red changes. Like when mine grows in, it's not as bright. It would take a long time for it to grow into that bright red that I had in The Parent Trap again. I will go back to red eventually, but it's summer now so I'm like let's just leave it light."
"I think this could be a statement that you always should listen to your mother when they're like, 'Don't touch your natural hair".
"'What would've happened if I never highlighted my red hair? What would it be like today?' I always wonder that."
